product designer & multimedia
artist
Creating experiences to ease and inspire
Select Works ★
product design
Qualifi
Conceptual · Capstone Project · Hybrid
Designed an inclusive, AI-powered hiring platform that reduces bias by anonymizing resumes and job descriptions while streamlining recruiter workflows.
Front End Dev + Research
Rhetoricon
Shipped · Research Project · In-person
Designing the foundational website for a cognitive and computational linguistics research project to make complex rhetorical concepts accessible to scholars and the public.
product design
Ihsan
Developing · Community Project · Remote
Ihsan means Excellence. Building patterns of God consciousness in your daily life.
Looking for investors!
Front End Dev + Graphic Design
HeyAdvisor UI & Branding
Shipped · Internship · Remote
Redesigned HeyAdvisor’s UI and brand assets to improve scalability, consistency, and inclusivity: optimizing 250+ client content pieces and key web pages for a more cohesive product experience.
Interaction Design
GoGame
Conceptual · Course Project · Hybrid
A social gaming system helping international students connect, de-stress, and belong on campus
Painting
It Begins With You
2024 · Acrylic on Canvas · 36 x 48 in
A live mural painted to celebrate the 10th anniversary of the annual ENVigorate Festival held by the University of Waterloo’s Faculty of Environment.
This festival’s theme addressed Eco-Equity: Bridging Gaps for a Sustainable World. The painting included motifs based on the audience’s responses to the question: “What is equity to you?”
Thread Installation
Design is the Space You Define
2024 · Yarn in Hanging Foam Board with Paper Letterforms · 48 x 27 x 79 in
Only you have the power to change yourself and your space.
Light Installation
Flow
2025 · Projection Mapping on Paper Sculpture · 58s
A light show of life
Public Installation
Perspective
2024 · Collage (charcoal, acrylic marker, paper letterforms, repurposed picture) on Accademia Paper and Charcoal on Cardboard
You’re in the right place, just see things a little differently
Painting
qoqilo⅃
2024 · Gouache on Accademia paper
What would happen if you took a picture of this painting and turned the colors negative
Soundscape
Leap
2022 · Audio Composition · 2m 11s
A brief travel into the unusual.
Sports Documentary
On Top of the World
2022 · Short Film · 15m 34s
W-I-N! Let’s meet UWaterloo’s very own Cheerleading Team!
Generative Art
Vending Machine
2021 · p5.js on OpenProcessing · 48s
Coded digital experience of using a vending machine
Services
Product Experience Design
I design digital products that help people navigate complexity with clarity, from early research through final prototype, with a focus on systems that inform, empower, and include.
Brand Identity & Visual Systems
Cohesive brand identities built to scale: logomarks, colour systems, typography, and guidelines that hold together across digital and print, whether you are launching something new or refining what exists.
UI & Visual Interface Design
Clean, accessible, and visually considered interfaces for web and mobile, balancing hierarchy, brand consistency, and usability at every touchpoint.
Graphic Design & Corporate Communications
Pitch decks, content guides, social templates, and promotional materials, visually sharp and strategically considered for the audiences you most want to reach.
Web Design & Development
Websites designed and built in Figma, Webflow, and WordPress, combining design sensibility with front-end capability for experiences that look intentional and function cleanly.
Illustrations & Print
Original illustrations and prints for editorial, merchandise, and commissioned work, informed by years of independent practice through Merakilous.